Local SEO That Will Reap Profits
Local SEO That Will Reap Profits
Local search engine optimization is much like global SEO in the sense that it too is an ongoing process affecting the rankings of a site or a page in the unpaid results of a search engine called the “organic” or “free” results usually referred to as the “paid” results. Global SEO, unlike Local SEO, is an element of a general search marketing practice, where sites are analyzed for keywords and key phrases and optimized for these key terms and phrases. Local SEO on the other hand is an aspect of Local search marketing practice, where certain geographic areas are optimized for specific markets and regions. The processes used for Local SEO vary according to the requirements of the marketer. In addition to the use of pay-per-click campaigns, Local SEO incorporates elements such as reviews of products and services, blogs, social media marketing, business news release and analysis, and the use of content websites to attract traffic.
Of course, the most important element of Local SEO is the proper selection of the appropriate keywords. Again, just like global optimization, the use of pay per click campaigns can help in the selection of the right keywords. However, when the campaign is done correctly, you should be able to benefit from low cost PPC campaigns as well. These keywords should be selected from the analysis and research of your company as well as the knowledge and data associated with the selected keywords. These data can be found by conducting keyword analysis, showing out key phrases and words related to your products and services, and then analyzing how your competitors are targeting these same keywords.
Once you have identified the keywords to optimize for, your optimization should start with the creation of meta tags and key phrase definitions. These should be constructed keeping in mind how your target audience will be finding these pages. For instance, will they be using Google or Bing? If you intend to use local searches in your campaign, you need to construct your meta tags and key phrase listings on sites that are specifically optimized for this purpose.
Next on the list of Local SEO concerns is the use of internal and external linking structures. This involves the establishment of links between the pages of your site that make up your website and the pages of other relevant websites. It is also necessary to take advantage of the existing citations and references on the web to link to these citations. The links should be constructed and placed appropriately for best results and the content of these links should conform to the quality standards of the relevant websites.
As with global optimization, Local SEO requires that you pay close attention to how the keywords you are using in your content are presented, and this is done by using the title, description, and keywords (if appropriate) in the Meta tag section of each page of your website. The most important aspect of Local SEO is the ranking of your website on the search engines. The higher your rank is, the better it is for your business. You need to make sure that your rank is not too high so that you do not discourage traffic from visiting your site but you also need to ensure that your rank is not too low in that no matter what you do, no one will find your site among those ranked at the top.
There are various methods and tools used for Local SEO. One of the most popular and effective tools is Google Local. Google Local is a database of local listings that can be customized according to several different factors. If you live in the UK or the Netherlands, Google Local provides you with a list of nearby cities. You can visit Google Local and enter your zip code to receive a list of the nearby cities and you can choose from the list the city you would like to get yourself ranked in.
To optimize your listing on Google Local, you have to include the keyword in the Title Tag of each page that you want to promote. You also have to submit your website’s listing to all major search engines such as Yahoo, Bing, MSN, and Google. A couple of ways in which you can optimize your pages is by using rich media like photographs, videos, audio, etc. You can also optimize your Local SEO by including the phone number of the business and you can provide brief information about the business along with a physical address. This is because local SEO efforts are focused on building relationships and exposure and if you can provide a real contact, it makes all the difference. If your potential customer can reach you, then it increases your chances of converting them into customers.
One important thing that is worth considering while optimizing your pages for Local SEO is not to be fooled by the fake Google Places and Yellow Pages advertisements that abound online. People who are behind these adverts are not doing anything by the way other than making money by fooling people into clicking on the adverts. If you want real results and not fake results, then you need to go for organic search results and ignore all those fancy Local SEO sites and get your business listing using regular organic search methods.
