EMAIL MARKETING
Table of Contents
WHAT IS EMAIL MARKETING?
Email marketing is simply the act of sending an advertisement, usually to a single individual, via email. In its most basic form, every email sent over the internet to an individual or prospective client can be considered email marketing. It typically involves the use of email to send advertisements, ask for donations or promote sales or subscriptions. Today, many marketers are finding it difficult to differentiate email marketing from other forms of direct marketing due to the increase in spam filters that are widely used by most email services and providers. Despite this, there are still some email marketing techniques that can be used successfully to advertise products or services without running afoul of spam filters.
EMAIL MARKETING TECHNIQUES
Email-marketing campaigns can be an effective way to reach out to your target audience, regardless of their geographic location or other factors that may influence their interest. One such way is through mass mailing, which is done by sending large quantities of mail over short intervals of time. However, if you want to reach a wide range of individuals, a different approach that can be effective is through email campaigns that are tailored to each individual subscriber. You can easily personalize your emails to better appeal to each recipient.
If you are targeting a younger audience, it would be more beneficial to use celebrity endorsements as part of your campaign. For instance, if you want to increase sales among elementary school children, include links to their favorite entertainers or sports teams in your promotional emails. You can also include useful information, tips, and links in your emails, which will help the recipients to make a decision whether or not they want to buy your products or services. For example, if you want to target mothers, you can send out emails with helpful tips and educational content about parenting to keep them well-informed about the latest news and events within their child’s life.
TALK WITH EMAIL-MARKETING EXPERT
EMAIL MARKETING TOOLS
Using email marketing software like Mailchimp is also beneficial for your business. This tool allows you to effectively monitor how many subscribers have responded to your promotional emails. It also helps you analyze where your customer’s interests lie and what would motivate them to buy your products or services. With this data, you can plan your upcoming promotional campaign so that it would be more effective. Mailchimp can help you obtain important statistical data, which is vital in order for you to successfully grow your business.
SOCIAL MEDIA AND EMAIL MARKETING
Branding Your Business. Another great way to gain exposure is to establish a social media presence for your business. Through social media sites, you can easily connect with potential customers and establish a level of trust. A solid social media presence can help you attract more customers, which in turn, leads to increased brand awareness. In fact, research shows that the amount of money spent on brand name product is much higher than what is spent on advertising. This is because customers are more willing to pay for products that are perceived to be of quality.
SUCCESS OF EMAIL MARKETING
Test Different Email Subject Line Choices. An interesting feature that most email campaigns do not include is subject line customization. Through this feature, marketers are able to test different subject lines and find out which one brings in the best results. Not only that, but you are also able to customize these campaigns to match varying business needs. This is a great way to keep your clients’ attention and at the same time, make sure that your campaigns are sending the right message.
Make Your Inbox Appealing to Customers. A common complaint among internet marketers is that their emails get mixed up with spam emails. A good way to ensure your emails don’t get categorized as spam is to make your inbox appealing to subscribers. Clean out unwanted ads
